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 Post subject: Re: Rumors 2012
PostPosted: Sun May 06, 2012 11:43 am 
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I guess so, but it's mostly that I think one of them has slept with at least a couple billion guys. So there's at least 57% chance she's old news to BlueSilicon.

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 Post subject: Re: Rumors 2012
PostPosted: Fri May 11, 2012 1:15 am 
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Northcroft wrote:
If I was someone who had spent a significant amount of time reversing the FT client I'd be very nervous right now.


Any reason for this? It does seem like Stars is going to End of Life the full tilt client/brand sooner than later - they already have Zoom poker integrated with their service now. They've pretty much already captured all of the FT users anyways. The move seems more defensive to stop their competitor from ever coming back.


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 Post subject: Re: Rumors 2012
PostPosted: Fri May 11, 2012 7:51 pm 
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I see no reason for them killing the brand once they own it. Having 2 brands is better than having 1 as you capture more users.


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 Post subject: Re: Rumors 2012
PostPosted: Sat May 12, 2012 11:59 am 
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OneDayItllWork wrote:
I see no reason for them killing the brand once they own it. Having 2 brands is better than having 1 as you capture more users.


Yeah but your marketing spendings double. AFAIK, in cases of large mergers (similar situation), one brand usually gets the axe, unless each brand can serve different segment of the market, which I'm not sure is the case with poker.


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 Post subject: Re: Rumors 2012
PostPosted: Sat May 12, 2012 3:56 pm 
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PolarBear wrote:
OneDayItllWork wrote:
I see no reason for them killing the brand once they own it. Having 2 brands is better than having 1 as you capture more users.


Yeah but your marketing spendings double. AFAIK, in cases of large mergers (similar situation), one brand usually gets the axe, unless each brand can serve different segment of the market, which I'm not sure is the case with poker.


there are countless examples in economics where this works perfectly.

e.g. take a look at the telecommunication companies.


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 Post subject: Re: Rumors 2012
PostPosted: Sat May 12, 2012 4:15 pm 
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winnie wrote:
there are countless examples in economics where this works perfectly.

e.g. take a look at the telecommunication companies.


Yeah, but in the telco case those brands are created for different market segments (young people, old people etc.). AFAIK nobody's tried that in poker so far, maybe because it wouldn't work as well as in other industries.


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 Post subject: Re: Rumors 2012
PostPosted: Sun May 13, 2012 4:41 pm 
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PolarBear wrote:
OneDayItllWork wrote:
I see no reason for them killing the brand once they own it. Having 2 brands is better than having 1 as you capture more users.


Yeah but your marketing spendings double. AFAIK, in cases of large mergers (similar situation), one brand usually gets the axe, unless each brand can serve different segment of the market, which I'm not sure is the case with poker.


If you were marketing from scratch, then fair enough. But there's no point in throwing out one of the best known names in Poker.


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 Post subject: Re: Rumors 2012
PostPosted: Tue May 15, 2012 8:26 pm 
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PokerProspector wrote:
Northcroft wrote:
If I was someone who had spent a significant amount of time reversing the FT client I'd be very nervous right now.

Any reason for this? It does seem like Stars is going to End of Life the full tilt client/brand sooner than later - they already have Zoom poker integrated with their service now. They've pretty much already captured all of the FT users anyways. The move seems more defensive to stop their competitor from ever coming back.
I agree with your perspective on this being a defensive (anti-competative) acquisition. So if I had spent months reversing the FT client I would rather the company be purchased by a firm that wanted to rebuild FT.

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